Top 5 Social Media Marketing Tools To Boost Any Business

In this power-packed era of fast-growth and rapid progress where technology is ruling most parts of our lives, digitization is necessary. Thanks to advancements in technology, social media marketing has revolutionized business in ways unimaginable affecting companies locally and globally.

The essential purpose of a business is to achieve growth and reach more people, both of which can be done quickly with a powerful tool called the Internet. Social media marketing offers many advantages like affordability, flexibility, efficiency, accessibility, better ways to reach the target audience, data analysis, and better interaction with customers. By understanding the importance of social media marketing, one can expand, improve, and flourish their business.

Social Media Marketing: Boost Your Business

Social media management is about managing customer interactions virtually by using the right set of tools.

Here are 5 Social media marketing tools that can help you:

For small businesses, getting attention in times of intense digital competition can be challenging. By utilizing these social media tools, you can get better results on various platforms.

Hootsuite: for better organization

These days, everybody used multiple platforms, and manually managing more than one social media account can be challenging and time-consuming. Hootsuite is one such platform that allows you to manage all your social media feeds in a single dashboard.

Key features

  • Depending on the plan, it provides support for 35 different social network platforms.
  • It provides bulk scheduling of multiple posts, real-time analytics, and unlimited RSS integrations.
  • Provides a brand monitoring tool that allows you to analyze data regarding your product or service.

Buffer: for response

Customer support is an essential step in building a business successfully. Buffer is a great tool that can process voluminous customer interactions through social media platforms in a prompt and organized manner.

This is an essential requirement for businesses that offer client support through social media.

Key features

  • Allows for segregation of inbound questions that can be tagged and routed to the most appropriate associate.
  • Implements six priority levels to ensure each query receives an adequate and timely response.
  • Offers access to online communities, enabling businesses to provide customer queries through its social intelligence platform.

Canva: for stunning imagery

Canva is the single most effective tool to get designs and high-quality, professional-looking images for social posts, infographics, and more.

Key features

  • It offers a wide range of in-built templates with many designs, fonts, styling, and illustrations to choose from.

• Provides an option to share the project with multiple people who can collaborate on the design, share feedback, or make edits.

Animoto: for engaging videos

YouTube is a powerful social media platform. Videos ride the most when it comes to social media marketing. Today many Businesses choose to create customer engagement and create powerful brand messages through a visual format.

Animoto drastically minimizes the time and skill required to compile and edit videos for social media consumption.

Key features

  • A simple drag-and-drop interface.
  • Offers hundreds of professionally designed templates for you to upload pictures, video, and audio files.
  • Offers a lot of customized templates.

Google Analytics: for tracking the performance

Creating and running a promotional campaign is a challenging task. To create a successful content strategy analyzing the data is essential. Why choose any other tool when we have Google Analytics. Google Analytics provides extensive data on traffic, demographics, conversions (completed actions), subscribers (sign-ups), and more across social platforms.

Key features

  • Identifies which social platforms are generating more leads.
  • Analyses the engagement your business has across social media platforms and individual posts.


The number of social channels is increasing at a fast rate. These tools can help improve your performance, automate repetitive tasks, and design brighter digital operations that reach the right target audience.

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