If you are not aware to SEO; Then SEO simply stands for search engine optimization.
SEO (Search Engine Optimization) can be defined as a set of rules followed by content creators to optimize their websites for search engines like Google to improve their search engine rankings. It is a practice used to enhance the quality and quantity of traffic to your website through organic search engine results by optimizing the content.
Why is SEO important?
SEO is a fundamental part of digital marketing because people conduct millions of searches each year to find information about products and services. Search results are the primary source of digital traffic for brands and produce great results compared to other marketing channels. It creates Greater visibility and higher ranking, which can become a boon to your business. The search results are developing over the past few years to furnish more answers and information to users, which is more likely to keep users on the results page instead of driving them to other websites. SEO creates visibility, improves ROI, helps in branding, and mainly drives traffic to your website. It allows you to target customers by recommending people when looking for your business’s products and services. By using SEO to your advantage, you can witness a significant improvement in your website traffic.
SEO is hands down the most crucial factor that can either make or break your website. Great content provides exceptional value and gets found organically via search engines, but high-ranking results do not happen overnight.
How to Enhance SEO of your WordPress Site:
You have spent days designing your WordPress website, picked an attractive theme, added stunning images, and crafted compelling copy. You are 100% sure visitors will love your website. The only problem? You are not getting good views affecting your website’s SEO. Do not worry. We share some insights and tips that can help you boost SEO significantly.
Here are Straight-8 to boost the SEO of your WordPress site:
Utilize the power of the WordPress SEO Plugin
WordPress is an excellent platform that offers various internal tools that can boost the SEO of the website.
Yoast SEO is one such tool that you can take your search engine optimization to the next level. Yoast SEO offers suggestions to optimize each page and post for your chosen keywords and provides analysis based on the latest algorithm updates.
To install SEO Plugin, navigate to your WordPress dashboard and select Plugins › Add New. In the search bar, type in Yoast SEO and click Install Now-> click Activate. Once it is installed, Yoast SEO will be accessible on your site.
Modify your Permalinks
Permalinks are the URLs of your website pages and posts. In simple terms, they are the links that users use in their address bars to reach your website and view the relevant page. Websites and search engines use these to link to your website. WordPress comes with a default permalink setting, which can be modified as per the user’s needs. By changing your permalink, you’ll be able to include your blog post or page title and even a keyword in your URL. This default structure isn’t good for your SEO, which is why it needs to be modified.
To modify Permalink -Navigate to WordPress-> settings -> permalinks
Use search engine optimized themes
WordPress offers a wide range of themes that can be used to design your website with robust support. However, instead of choosing a beautiful theme, selecting an optimized theme for search engines is essential. An SEO, the optimized theme is fast and responsive. A well-written theme with the latest SEO guarantees that Google bots will crawl through the source code and find the relevant code.
So, what makes for an SEO-friendly WordPress theme?
- Responsive design: Mobile-friendly content may perform better for those who are searching on mobile.
- Lightweight: Avoid themes bloated with third-party plugins and scripts that you don’t need as they slow your website down.
You can find out if a particular theme is responsive and mobile-friendly in its description.
Optimize your media
Media is an integral part of any website. Images and videos not only ensure the reader’s engagement but also make the website content aesthetically pleasing. Adding media can improve or hurt SEO if you do not take care of the tags. Proper tag and naming of images improve your chances of being ranked higher in image searches, boosting SEO.
Just because naming is necessary – uploading an image with a complicated name isn’t a good SEO practice. While uploading an image to your WordPress website, there are options available to change its title, add a small caption, alt text, and description. Utilizing these options can significantly improve your website’s search engine rankings.
Social Media has gained massive popularity over the past few years. Today, almost every user is active on various social media networks such as Facebook, Twitter, LinkedIn, Instagram, and so much more. By enabling sharing over multiple platforms allows your readers to share it across different social media platforms, increasing traffic to your site.
Adding social sharing buttons to your website not only drives traffic but also increases your website’s reliability. So, never take social media power for granted and utilize it efficiently.
Break up your content with header tags
Many of us are guilty of clicking on random links on the Internet only because the heading was so powerful and intriguing. Headings are a great way to help improve the user experience on your website. Headers create the necessary pause required to highlight the important words. They also make it easier and appealing to read.
If your content is good, but if it is not visually appealing with the right pause and headings, people will leave your site faster than the speed of light. As a result, SEO ranking will drastically suffer. The good news is WordPress offers a wide variety of header tags that can be changed easily. Utilize this feature to boost the SEO of your site.
Check broken links
We’ve all faced a dead link page, and it is annoying. A broken link is a link that doesn’t take you to the page you meant to see, disappointing Google and site visitors.
Google wants the best experience for its users. Anything that goes against this policy will suffer much when it comes to SEO. Brokenlinkcheck.com is an excellent tool to quickly check any possible broken links on your domain.
Optimize your site
Using the above techniques, you can drive a lot of traffic to your website and increase SEO rankings. Still, the site should be able to handle it smoothly, giving the user a great experience. Nowadays, more people than ever before are using mobile devices around the world. If you force your visitors to pinch and scroll their way around your site, you’re basically driving them away. Even if you have an essential website, you still need to ensure that it is accessible and comfortably viewable across various devices, including smaller smartphones. If your site takes more time to load, it shoots up the bounce rate to the sky. Thus, it is essential to ensure that your pages on WordPress are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins. The faster your site loads, the better.
Thus, by utilizing the above techniques, the SEO of your WordPress website can be significantly increased, which generates more traffic, which leads to more opportunities to convert prospects into customers.
Now you had successfully achieved SEO’s power on your website, which is one of the superpowers to boost your website up in the market.
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